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 Posted: Tue 22:11, 12 Apr 2011 Post subject: Industry Watch Reviews 2008 Guangzhou Beauty Fair |
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Industry Watch: Reviews 2008 Seven Aspect Guangzhou Beauty Fair
In this exhibition, personal care brand groups (hereinafter referred to as a brand protection group) is still a great picture, but this is different from the 13th of this year's Cosmoprof Shanghai. Beauty exhibition in Shanghai this spring, and from north and south of a retaining brand group showed an unprecedented blowout effect, only the European and American origin labeled products like personal care brands to more than 30 more than the old brand to seek new business opportunities new brand waiting in the wings, in a unified whole shop out under the background of realism, some brands will be 20,000 yuan exhibitors easily shop for the advertisement to attract customers, some exhibitors will be competition in the industry segment nirvana.
contrast, the United States in the autumn in Guangzhou Bo was not only exhibiting a small group of care brands, and because of the lack of the L'Occitane (L'OCCITANE), represented by the participation of international brands, combined with personal care products in the domestic market, led the first regiment of the Only
dialysis at the Guangzhou Beauty Exchange one of the few brand protection group, which ranked second in the camp, Field performance and innovative designs on display; the other hand, the market because of its cumulative effect over the years and brand foundation.
not a strong blocking and counter the opponent, in this show a care brand
Aspect II: Industry Development Forum boost the industry's future trends
during the current exhibition, there have been three massive industry summit debut. However, in this one, from the industry summit.
development of the industry in this forum, with Limited audience will undoubtedly become the biggest winner in this forum, the general manager of Guangzhou Guerlain Mr. Cai Ruqing beauty the first time the entire industry colleagues to the meeting announced the next Blue Lady in the next 6-9 years time, its beauty unit of Guerlain cosmetics to expand the number of stores to 10,000, through all channels to penetrate the hair force, ready to develop and scale expansion in order to contribute to achieving annual sales of 300 billion overall goal of marketing dollars.
In addition, with Mr. Long Niefeng Hui, also share with you their business operations and corporate governance and team incentives, management by objectives and tactics in the experience.
Throughout the Summit of the Forum in this industry, not only planning a unique,[link widoczny dla zalogowanych], well-organized, but also a change in the inherent Summit of the Forum version of Conventional and organizational structure, in my opinion, Summit of the Forum in this industry have the following four aspects of the characteristics: First, the first time the major production companies and regional market channels, the upstream agent and retailer organizations together, so that we can listen to more experience within the industry from different angles of sound; its Second, through upstream production business representatives and representatives of the regional market agents perform the same stage, the then director of market demand for the industry and the future development of their own point of view; Third, a number of different industries through professional marketing experts of teaching and effective competition in the market outside the IT industry into the high homogeneity of the field of competitive cosmetics business; Fourth, the Summit of the Forum through the display and brand advertising platforms, not only effectively enhance the well-known brand reputation, but also Let such as
Aspect three: pretty pale and brand exposure
upgrade ahead of schedule
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