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China's economic winter in the IC industry thought

 
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PostPosted: Tue 22:12, 12 Apr 2011    Post subject: China's economic winter in the IC industry thought

Economic winter in the IC industry in China Thoughts


Boji Yan Rui winter by the tube in the grounds of the country I think in the C production line industry.

IC companies in China do

into the winter the financial crisis being experienced IC design industry in China had a negative impact. China's IC industry on the whole, over export-oriented, heavily dependent on foreign orders and technology, in addition, some have a background in IC design enterprises returnees most subject to foreign capital, in the application of low-end consumer IC market over-reliance on exports. Deterioration of the macroeconomic environment in the world, background, pulled out with the orders, the risk of stranded capital, shrinking international market demand, China's IC industry, especially the further development of IC design industry will face a major test. Data show that during the period 2000 to 2006, China's IC design industry annual sales of around 70% year on year growth rate of rapid growth, but in 2007, this figure dropped to 14%. Sharp drop in growth rate that industry is undergoing a significant adjustment.

industrial restructuring in the IC environment, a large number of IC design enterprises in China are facing exams. Adjustment phase in the industry, the market is not clear enough or R & D will be eliminated. In addition, venture capital contract, no product sales company in the absence of sustained financial support, survivors will be a problem. In the market has not necessarily a foothold in the company will take a price war, resulting in a vicious market competition, leading companies have sales slump in the overall market situation, sales fell sharply.

the same time, the financial crisis at home and abroad consumer confidence dropped significantly, which is in the low-end consumer IC design companies have been affected; Secondly, the decline in domestic economic growth, in Guangdong and other coastal Province, some negative corporate news came that some domestic-based smart card IC design industry, manufacturers face the number of users dropped the price further down the unfavorable situation. Finally, labor costs, rising raw material costs and other factors, but also makes the IC design enterprises and the industry chain

response to China's IC business cold of winter articles

1, based on the local community,[link widoczny dla zalogowanych], to expand domestic demand

the rapid growth of the domestic downstream demand. Although the United States as the representative of the market demand growth slowed, but the rapid growth of the domestic market to some extent, made the cover on aggregate demand. Particularly in the automotive electronics, lighting, electronics and other emerging areas in the next few years the average annual growth rate of demand for semiconductor devices are about 30%, will be the future development of the semiconductor industry an important driving force. In addition, the 2008 Olympic Games to actively promote the domestic application of new technologies, some new high-tech products such as mobile video, wireless Internet, security products, will be made good in the domestic market, sales performance, because China 1 trillion in spending power not be underestimated.

2, increase research and development, reduce costs

for the domestic market, the price continues to impact consumer buying decisions, so actively tap the potential to reduce costs, thereby reducing prices and expanding sales, which also effectively enhance corporate profits. For example, some IC design companies on the use of LDO LED backlight driver IC for mobile phones played a role in reducing costs. Companies also have different spending habits of the consumer groups launched personalized products at different prices, such as the elderly and the child's personality for mobile phones, to win the favor of the market.

3, use of resources, active cooperation

domestic semiconductor industry chain development of more mature, in the past domestic manufacturers tend to use vertical industry chain resources, the dawn of the financial turmoil, IC companies are Industry can use the horizontal, for example, vendors can do power management to consider and make communications equipment, computers, medical equipment manufacturers, better combination of resources. In addition, wafer, etc. can reduce your risk of ecological systems and costs.


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