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Evaluation of packaging design


, Marketing, distribution and sale of other aspects of the environment, and the corresponding analysis and synthesis of Taiwan issues. Tests include (1) whether the station proper selection of packaging materials, security, {(2),[link widoczny dla zalogowanych], package size, capacity, and structure is appropriate {|. (3) if the packaging is well protected goods, whether for the environment, whether durable; (4) whether the aesthetic appearance of the packaging and the times, and the appropriateness of different colors, printing method is appropriate; (5) Taiwan trademark and that location is appropriate,[link widoczny dla zalogowanych], whether the display characteristics of goods, whether the rapid transmission of information {(6) the use of packaging, carrying, transportation, storage, convenience, appropriate, whether the consumer with spending (7) are convenient for packaging operations , right, how investment in equipment and technology; ( whether the packaging design packaging standards; (9) Packaging design meets the principles of saving resources, what will happen with the packaging waste problem; (1O) capacity between packaging and product ratio, Taiwan price is appropriate, how the packaging costs and consumption potential. 2. Preliminary phase of trials evaluating the technical and economic analysis of testing, packaging testing will be necessary to evaluate. • This need to prepare some samples of the materials and packaging design, testing, packaging and material properties and the ability to adapt to the flow of the environment, the use of appropriate packaging standards to make the necessary demonstration test. Tests should include: (1) the performance of packaging materials: thickness, strength, transparency, permeability, moisture permeability, heat resistance and cushioning properties, etc.; (2) packaging and container properties: strength, sealing quality,[link widoczny dla zalogowanych], stability, climate of resistance, cushioning properties, permeability and shelf life, etc.} (3) the use of packaging and performance; (4) transport packaging performance shock, vibration, sealing, security, pressure, stacking,[link widoczny dla zalogowanych], and temperature, humidity, etc. . 3. Consumer testing phase at this stage reflect the main assessment of packaging design of the attitude of consumers to see whether the packaging design to reflect the intentions of consumers in the process + must be prepared if the ten samples of dry packaging design, and consumers should have a different gender, age, purchasing power and living areas. Consumers can organize discussion groups for consumers and products in the packaging before use, the use of three stages during and after use, an assessment, guidance and comments. Content of the test are: (1) whether the packaging design of humans suck bow, is competitive; (2) Packaging is accurate transmission of information, quickly} (3) how the quality of packaging products; (4) is satisfied with the use of packaging, open and re-sealing of a reasonable level; (5) the price of packaging is appropriate, whether the purchasing power of consumers is willing to purchase = only a relative evaluation of the test, but the test will often find that some may have previously negligence. 4. The actual testing phase which is the logistics certain amount of packaging products, the actual logistics process in place to analyze and observe the specific performance, including packaging performance and logistics costs. It is primarily a test of transport package design process, through some analysis and quantified, packaging design can be functional and make a real economy, and accurate evaluation. 5. Evaluation stage of the market and sales market and sell packaging design evaluation tests are often the final stage,[link widoczny dla zalogowanych], all the good and bad problems are often exposed at this time, packaging design, if you just want to know the results, as long as appropriate to market and participate in sales. To do this work, we must pay careful attention to the different packaging design, input, shelf location and size, input area, test time, sales channels, marketing methods, and advertising and other factors in order to obtain accurate results, so make the right reaction: need to understand the content of this phase include: (1) Packaging design is suitable for a particular market; (2) packaging products are suitable for eye-catching array is an array t {(3) Packaging design is suitable for a particular object of consumption; (4) packaging design itself with the marketing function; (5) whether to display the characteristics of goods, whether the competitiveness of similar products} (6) How the purchasing power of consumers, buying motives; (7) house prices are applicable to different consumer How are the psychological level. Packaging design packaging design evaluation is testing the important process of reasonableness. Evaluation must be clear and specific objects and requirements, to grasp an adequate and comprehensive information to prepare the necessary means of inspection, and thus the function of packaging design and economy of the combination of qualitative and quantitative approach to a comprehensive and accurate evaluation. Master packaging design evaluation theory, methods and steps that can guide the designer a clear design objective, select the appropriate test methods and criteria, an accurate evaluation of the results of care management to design a marketable packaging products. China Packaging 1995 No. 5 51 J5

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