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Important milestone in the history of party newspapers - Liaoning Daily into kiosks and thinking into the family practice


00 copies. At the same time, the attractiveness of the rapid expansion of advertising, many party newspapers rarely seen brand advertising initiative to seek them. This achievement is a new newspaper or other hard to match. Therefore,[link widoczny dla zalogowanych], the party newspaper kiosks into the into the family, as long as the news content truly realize the With the deepening of reform forward, the potential brand value of party newspaper in the wider area will demonstrate how to use,[link widoczny dla zalogowanych], preserve this unique brand value, a test of the wisdom of the party newspaper. Inspire a strong team of strong business atmosphere in combat. Liaoning Daily into the kiosk into the home, the task is very arduous, very long duration, how to motivate the staff's enthusiasm and creativity, so that in the revision of innovation always maintain a strong fighting capacity, and create a strong business atmosphere is the key. The formation of a strong business environment, including both knowledge and practice. Understanding to sensibility. Liaoning Daily into the kiosk into the home, the provincial Party newspaper in China an important milestone in the history, is a Provincial Propaganda Department leaders stressed that this is a big deal, worth a fall. Editor in chief of the mobilization will be issued at the talks said many times that our predecessors did not walk is a walk in the road, we are in a unique historical juncture, our experience,[link widoczny dla zalogowanych], practices, lessons learned, will be in the country ricochet attention. This sense of mission and belief, has a very strong appeal, each member of whom inspired the stage for this cause there is a sense of progress to see bits of paper are very excited that all the effort worthwhile, all the pay are significant. Six months into the kiosk into the home, many editors and reporters before the workload is twice or even more, but no one called the tired and complain, no one behind left behind. Practice to reason. Party newspapers do need to have high political and cultural qualities, only not. Liaoning Daily to make this into a kiosk into the family as a news service to improve the level of combat, during revision, though busy, but the draft will be about three times a day,[link widoczny dla zalogowanych], chief editor should personally participate in a comprehensive and detailed evaluation of newspaper content, refining perfect ideas. Newspaper of the Party Group of the Standing Committee, Social Committee members take turns on night duty, and duty to write notes, identify problems, lessons learned. Line ministries director and editors and reporters to update the concepts, adjusting position, all subject to revision innovation. Rational, critical thinking and criticism, progressive atmosphere, the quality of the Liaoning Daily News soon improve, and laid into the foundation of the family into the kiosks. Is a real progressive reforms in party newspapers so long the key. Into the family into the kiosk system is a long-term project, which requires a gradual,[link widoczny dla zalogowanych], not overnight, not impatient. Liaoning Daily into the kiosk into the home, in both strategic and tactical steps and pay attention to grasp the rhythm. Strategy, the Liaoning Daily revision of innovation is divided into two phases. The first revision from April 1 start, the main purpose is to enhance the charm of reading a newspaper, so that people will look at party paper set party newspaper; second revision starting from July 1, the main purpose is to expand the audience and let people who are not party paper set read party newspapers. A revision is based on preliminary information to solve quality problems in the newspapers, change the editorial staff of the inherent thinking and methods from the intellectual into the kiosk into the home to prepare. Second revision is the leap in quality assurance with good news, the issue of the use of market-oriented means can Liaoning Daily initial victory in the retail market. Tactics, the first report to simulate the problems are discovered, lessons learned. Before the first revision, Liaoning Daily made a 3-month simulated version, the second revision also simulated for a whole month before. Liaoning Daily, a daily two sets, a set of existing models, a simulation model after the revision, a lot of hidden dangers and problems are found, many lessons can be summarized; be formally revised, all processes are handy, into the retail the market is a high quality Liaoning Daily. Imagine, if you do not grasp the gradual loss of the steps and rhythm, the party newspaper reform will encounter many unexpected difficulties, and 1 Division title, and each mistake could cause a whole have a tremendous negative impact, create great obstacles resistance, the team's enthusiasm is bound to be hit, self-confidence will gradually be lost. Conclusion Liaoning Daily into the kiosk into the home, is a major event in the history of party newspapers, in the Liaoning Provincial Party Committee's support of the Liaoning Provincial Party Committee Propaganda Department under the guidance has achieved great results, gained valuable experience. But the party newspaper of the reform and innovation is an eternal proposition, will update the challenges and difficulties encountered. Based on the existing, Liaoning Daily newspaper will further enhance the level, to further expand the audience, to further enhance the ability to guide public opinion, truly the party assured the people satisfied. Observed GUANCHA cough Blue Book P65 P B jack
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