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Liu Zhixin - On the transmission-type network marketing theory and practical


marketing plan in China, founder of infection, the global brand consultancy Liu 500 new: the so-called way transmitted to the thousands, tens of millions of audience. In other words, by providing valuable products or services, Transmission network marketing has become the most unique marketing tools, such as transmission of marketing strategies

inspired

vivid, as the planners, I think this riddle Liu again when the new, could not help but have such a fear of insects, the survival of the fittest person in front of the cruel laws of nature, this insect can not fly, run faster, but to survive, to be quickly turned into all running their own meal, full of strategy by the so-called big fish net net, net net of small fish, I think this is a marketing planner highest level, as Mr. Wolong , are uniform gossip network formation, this formation is large enough so that the net area, covering a wide, strong and beautiful, saving material, to a thorough understanding of the mystery in it, we are afraid to consult materials science, mechanics, architecture, etc. experts, the most critical flaw is that it is not what it is for our planners is to thinking carefully, as simple as possible forms of have to, there is no link in the implementation of flaws. The other is the cost of such a foraging strategy particularly low, the spider in predator is taken on the defensive to the offensive, not a proactive attack on all fronts to find food, so food must escape, to recover, it takes a lot of energy, not necessarily to get, even if obtained, is not a small price to pay, As some sales activity, I do not know more than this world is there a clear strategy.

is to rely on insect body from this broad approach and be a small inspiration, create their own transmission-type marketing, so I do not plan for the activities of a small success, network operations and tender is the real case of success.

propagation rules
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1) determine the influential group of individuals, such as the Web site editor, Forum Moderators BLOG owner and ring master, and to provide them with additional services and contact. Overall: two types of human communication, one is a unique network of internet experts: owner, editor, BLOG Lord, etc.; these communications were hot hold some network content distribution and display more, they are the benchmark of social networking, marketing managers should create a work plan, and for his advocacy of the site editor and the time to contact the group owner, because these people every day contact with users to understand Internet users habits and preferences; in my marketing efforts, many editorial work friends gave me a great marketing help, they can even predict what the contents of a text link to change the words will increase the number of attention, so consult some professional editing, can help us grasp the details of the various marketing activities. Do not look down upon these details, he is likely to give effect to enhance the activities of more than 20%. owner of the online community, like a hot spot in our society people, their communities not only administrators, and their views were gang concern is the relative role with charisma. So full with these two types of people to communicate and get their support activities will spread faster and more effective delivery. This is why Many Internet companies would like to discuss the reasons for convening owner. 2) the design of high transmission (spread of the body), or the higher value of the information about the content, or transmissible humor and strong sexual content. example of the new Liu In the high-end electrical design of the brand's marketing communications in the title of career-related content of humor, will be widely disseminated in the peer's quite accurate. The key is that our content is subject to the following aspects: first, whether the characteristics of the product shows, people are to understand it; s Second, is there communication desires, whether the communication is our standard population. 3) dissemination of attention to detail: to spread our ideas available to the body to produce some opinion leaders, or influential social groups of people, such as the leader of certain interest groups, who sometimes different interest groups on the network already have their own circle, it is easy to find. but let them participate in is art, if it is the lure of money, certainly not achieve what it good results. only they are willing to take the initiative to share, is also willing to share are communicators. some even for the user to forward their own video content to Baidu posts made it a special code. business if you can spread on the Internet process, these factors fully into account, take full advantage of the network environment and network people power can really play the power of network marketing.

basic ways Liu Bo Chi cutting-edge - management of tube-type transmission line network in the network marketing business theory and practical.

1. oral delivery

the most common way of oral transmission is the transmission of marketing may be higher. But other large content sites, this method is not enough. usage of the content depends on the type of recommended features and user groups. However, this infection can be low-cost marketing and rapid implementation, the effect is also Fortunately, through the introduction of competition and be enhanced by drawing lots.

2.

pass along the majority of email users, this is a very popular event. Once we receive an interesting images or cool Flash game accessories, we usually send it to friends. and they in turn sent them to the attachment associate. This snowball effect can easily create a distribution channel since, in a few hours within reach hundreds of people there, and is just starting an e-mail. here to talk about how to implement the it sent out. Flash site to include your address and inviting people to visit your site. Meanwhile, make the game on your website can also be downloaded. Next to wait and see how it spread out like a normal bacteria. the successful implementation of > 3. to serve as the basis of

of the most successful service-based marketing pioneer of infection is Hotmail. the beginning they have little promotion, but they are the bottom of each message sent is to use a closure line, the finishing line, including a short joke and their web site. the remarkable development of the company resulting therefrom. Now imagine that the email sent out every day the number of Hotmail as well as how to help them get more email users - These users have led to More of the email sent out. The next example is the network brand greeting card business cbb360.com. when someone sent a brand greeting card business cbb360.com network, the recipient must go to the brand's website to watch camp cbb360.com, This brings another potential users of cards issued, and this user has issued more cards. Take another example: BraveNet network service providers. BraveNet to provide users with some, such as visitor registration, forums, online surveys and email forms tool. When people use a membership site visitors BraveNet registration, you will see BraveNet ad, inviting them up BraveNet access to services. There is a charitable program of Microsoft i'm Initiative, each MSN user (must be used is the version of Windows Live Messenger 8.1 and above) as long as the input in their nickname before the nine designated charity code, such as * sierra (Earth Environment Association), then will appear before his nickname banner, at first glance on the people thought it was: I'm XXX, not at all unexpected. i''''m time to talk to MSN users, Microsoft will have the event as part of the advertising revenue donated to this customer by the participation of their choice i''''m activities of the organization.



basic elements of infection six basic elements of marketing: American e-commerce consultant Ralph Dr. F. Wilson will be an effective marketing strategy summarized in bacterial infectious six basic elements of a marketing strategy infectious bacteria do not have to contain all the elements, however, contains more elements, the marketing effect may be better. The six basic elements are: (1) to provide valuable products or services; (2) efforts to provide no way to pass information to others; (3) the scope of information transmission can easily spread from small to very large; (4) the use of public motivation and behavior; (5) the use of the existing communications network; (6) the use of the resources of others.

how to design the transmission of marketing

1. have the connotation of bacteria - There is no material

how to bacterial infection? itself is caused by the spread of bacteria and the fundamental matrix, how to design content for it to have a bacterial properties? network of integrated marketing 4I interests in the interests of the principles of the principles of fun and interesting as the principle of guidelines for the production of bacteria. the Internet has a strong law: free mode. If you can provide good content, free e-books, free trial installation, free internet service, free of ...., then the user will help you spread, forward it to friends, an online integrated marketing 4I interests in the interests of the principles of the principle tells us: given the interests of users! no one will resist! Internet is the entertainment economy, is the attention economy. Tangxing network marketing experts pointed out that the bacteria through the settings, should have the spirit of entertainment, review the contents of the next hot Internet arena it, Sister Lotus, the spring of Columbia, comes in different forms ... ... which is not entertainment background? network of integrated marketing principles of interesting fun 4I principle tells us that, no entertainment, not bacteria. And do not Forget the bacteria to hide them cleverly, reasonable displayed, balance is important.

2. germs easier - Trinidad

dandelion spread far and wide as we can see that the spread of H1N1 influenza its just by coughing or sneezing can spread the crowd again. rather than AIDS, need blood, sexual before they can spread. we carried out the spread of germs when we also need to consider: let users simply can spread up. simplified Our marketing information, allowing users to easily copy, transfer, reproduce, reprint, download, mail and so on. We need to fully consider the habits of Internet users in the use and dissemination costs. bacterium spread the cost of> dissemination of the pleasure, the user will not to spread, on the contrary, the lower the transmission costs, access to greater opportunities for the spread of germs.

3. Find susceptible Why

H1N1 influenza outbreak in children ages easily? children's immune and resistance as adults. If the H1N1 influenza outbreak in the Antarctic, the Arctic, sparsely populated outbreak will not spread. Our type of transmission is also a need to find a marketing communications vulnerable people; communication platform. for our design of bacteria, looking for easy infection, feedback, participate in our marketing of the potential transmission of infection. such as the carrier of our design goal is fashionable young men of bacteria, the bacteria we need to test in advance, how to infection, is easily infected with bacteria. looking for marketing to carry out transmission The platform is also very important, young people gathered in what the Internet platform, we went to the platform, to carry out transmission of marketing. with the crowd before we talk about, plus easy to infection, then the transmission of marketing is about to erupt.

4. bacterium variants - Invincible Transformers

and human influenza germs fight has been an active variant of the human body to adapt to ensure the carrier. A variety of flow occurred in Hong Kong, but also have the transmissible. We in the design of marketing when the infection must also monitor the spread of germs throughout the effectiveness and response. the face of the user's reaction times modification, adjustment of bacteria, so a hardy bacteria. The more web applications and social networking sites use widget interface. facilitate users to share to your blog, forum, on meager. can be expected to forward and share the channels will be more and more content will share more and more successful spread of germs will be more and more, this is a virtuous circle system, providing a perfect breeding ground for the spread of germs in soil. 2, instant messaging. instant messaging is one of the most comprehensive network of relationships, convenient and fast. dense network of contacts on the QQ, attributes the same object therefore more accurate communication, mutual dissemination of credible and reliable. The QQ group of powerful and forward coverage is the only way the spread of germs. 3, e-mail, e-mail in China QQ too much of the functionality is blurred, but with the trend of the future mature Internet, e-mail and instant messaging district boundaries will be significantly separated. 4, news marketing, information marketing is marketing the implementation of transmission of one of the important rules , however, brought news of marketing in the domestic application of the business community to have to mention Global Brand Marketing Network cbb360.com , is for brand promotion, product publicity, corporate communications, multimedia communications platform, known as significant effect, other advantages easily reproduced by the majority of infectious corporate and institutional clients of all ages. Currently, the global brand marketing network relationship is reproduced, and some online media also authoritative disseminator of information marketing.

Conclusion Liu Bo Chi cutting-edge - management of tube-type transmission line network in the network marketing business theory and practical.

infectious marketing method has been introduced all finished, I hope everyone a good master, and apply to the brand in practice, to help everyone in the process of brand marketing, multi-use planning transmission of marketing rules, you can quickly increase brand impact. methods and know-how I have described in detail. The marketing results to predict to what extent will depend on creative people continue to practice, lessons learned. Master stroke usher, drink. If you do not practice, even if I speak more useless, their experience does not depend on the written word can be resolved. hope you continue to practice, and certainly has improved quickly. Meanwhile, the transmission of marketing law also requires constant refined and rich,[link widoczny dla zalogowanych], it may be more under the point of effort, there must be a new harvest. hope we can encourage each other! hope you cherish those who have this information!

motto: passion ignited a dream, decide the fate mentality; ideas to create wealth, character of future success; the efficiency benefits, the details determine the success or failure.

preferences: through the night thinking, daydreaming; whimsical, fun; nothing good to do something thought out speculation

: unconventional thinking, decision the fate and direction of enterprise

About the author: Zhi-Xin, founder of China's infectious marketing planning, brand consultancy Global 500 companies, Dalian, a newspaper office, Research and Design Institute, the National Information Center for a tender ministries, planning a well-known domestic companies, he served as creative director, marketing director, marketing consultant, brand advisor, General Manager and other long-term for systems engineering, brand strategy, corporate strategy research .

of: New

Liu