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Kau Yang Soymilk business tips


Page 1 of 2 can not replace each other, so now nine Yang Soymilk sales surge would not be a normal, but because of health problems, so that consumers pay more attention to the health of the investment only. But why, since milk is no substitute for milk nine positive product sales are still so high? since it is soya, why consumers do not choose other brands? this is actually not a problem worth wrestling with consumers. because the success of a business, almost Without exception, or the success of product strategy, channel strategy, or the success or the success of advertising, or the successful pricing strategy. And Nine Yang successful, thanks to a combination of factors. If there is any particular case, that is guided by the market area in the sun with their own nine brands, marketing, technology, competition, conquest of the three consumers. Naturally, the amount of product sales will grow. Brand: effects of winning start has been Joyoung small kitchen appliances company is mainly engaged in product development, production and sales of products, including soybean milk, Food cooking machine, juicer, induction cooker,[link widoczny dla zalogowanych], purple clay pot, electric pressure cooker, electric kettle and so on. Among them, Food cooking machine, juicer domestic market share of over 30%; Induction domestic market share of over 10%; kettle domestic market share of 5.8%; purple clay pot sales industry ranked second. However, the scope of all business , the dominant, the highest degree of recognition by consumers or soybean milk. PRC, according to the statistics, as of the end of 2006, the Company holds 87.00% of the soya market, market share, is the first major brand soybean milk market . in particular the September 2003 turnover of nearly 300 million yuan yang, of which 200 million came from soybean milk. So, how to maintain brand reputation, on the nine-yang, is a top priority. 1, fill joints advertising new products to lead the charge producers must spend a lot of effort to cultivate consumer spending habits. an accident in 1994, the achievements of the nine positive market appears above in the ad file through a 1 cm high nine positive publicity Soymilk make anti-white strip joint advertising not spend much money, the result is surprisingly good. make a few joints down to the 1995 Spring Festival, Soymilk has sold 2,000 units. In 1995, nine positive Soymilk sales exceeded 1 million units. Since then, nine positive cooperation with the media before and after as many as 500. From the launching of a column with the press to promote the health benefits of milk to participate in CCTV machine cheap healthy food. With the accelerated pace of work of Chinese cities, more people favor of fast-food culture at home, ignoring the milk for human consumption. So in September 1996, the state launched the This plan is the only appliance company business model. In addition, nine positive brand communication are concentrated in the soft science, the use of leaflets, small soft paper and frequent promotions, to play its magic effect. IX Yang take the the elderly > marketing: a pragmatic system of matching Joyoung a variety of end-science companies, terminal block and terminal sales, effective ward off competitors. when many companies are keen on urge and help dealer the establishment, management and training business team, so that dealers take the responsibility of the coverage area of ​​the market operations. 1, the department set a reasonable in many enterprises, the market The relationship between the Department and the sales are generally more nervous, because the formation of a just the opposite. Nine Yang is not a sales system, marketing boss, but the assistant vice president of marketing. This is mainly due Joyoung current special marketing management structure. vice president of marketing for two direct reports the following: a planning department General Manager, responsible for marketing planning and budget management; one is the sales center vice president, while part-time sales center vice president of marketing general manager, deputy general manager of sales center vice president of marketing for assist the sales team the management. that persons responsible for the sales process really is not just sales center vice president, the most important is the vice president of marketing himself. It is this set, making nine distribution centers under the sun seven major regional and international marketing strong sales force to play. 2, to promote control and management of secondary market operations team, the marketing and management focus and marketing focus directly down. and competitors in order to do this, first of all by the marketing team understand the constraints; followed by the marketing team capacity constraints; Finally, is also more serious, is subject to resistance from provincial distributors. marketing center of gravity down, the objective to create the conditions for the intensive, which is positive in the terminal nine more proactive than our competitors do the work, more detailed, more in place source. 3, the dealers as the main