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E-Commerce and Privacy


With the popularity of e-commerce applications and some business in the interests of those who, driven by applications in the network without the knowledge or reluctance to take a variety of technical means to obtain and use their information, thus violating the privacy of Internet users. How to get private data network security, which is the development of e-commerce in any country will encounter. Effective protection of privacy on the Internet has become an important market for the smooth development of e-business environment conditions. Human right to privacy is one of basic human rights, it is accompanied by one of their own dignity, rights and value of production and there, people asked in social life, in relationships, respect, privacy right. Including personal privacy and the right to life is not to be interfering with the dominant control over personal data, specific to the network and the privacy of e-commerce, privacy protection of personal data involved (including corporate trade secrets) of the collection, transmission, Storage and processing of various aspects of the protection of privacy rights. Divided from the right form to the right of privacy from prying eyes, the right not to be invaded, not to be interference with the right not to have been illegally collected by the right; is divided from the right of privacy can have personal characteristics (name, identity, portrait, voice, etc.), personal data privacy, the privacy of personal behavior, communication content, privacy, privacy and anonymity. Among them, the privacy from prying eyes, the right to invade mainly reflected in the user's personal mailbox, online accounts, credit history on the security of confidentiality; privacy rights will not be interference mainly reflected in the users mailbox, exchange information and engage in trading activities of the security on confidentiality; not be right to use illegally collected mainly reflected in the user's personal qualities, such as personal information without permission may not be used on the state. A network privacy issues analysis of the causes of the ongoing violations of the user in the privacy of e-commerce events, mainly due to the inherent structural characteristics of the Internet and e-commerce development led to the interests of the Driving these two reasons. 1, the openness of the Internet from the network itself view. Network is a free, open world, it makes the world together into a whole one hand, it makes the collection of personal privacy is very convenient, it also provides privacy for the illegal distribution of a large platform. The diversity of the members of the Internet and location of the dispersion, its security is not good. Internet security is divided into two broad types: authentication (authentication) and privacy (privacy). Certification refers to a function, its role is to prove the identity of a person to confirm the current communication with their the individual or system or systems they claim are consistent with the individual. Privacy seems more important than certification, because the information transmitted on the Internet through a router to send, and the user is impossible to know which routes through, so that some person or organization can, through the scanning of a critical node track to steal user information. That is from a technical level, the possibility of interception of user information is clearly there. That any person in any one of a network of online data privacy, there is the possibility of being spied upon. Internet openness, increased global concerns about the safety of its people, data warehousing, data mining technology starting to make people worried that the interests of drivers, some of the Group's processing of personal data, unlimited use will eventually lead to the result of invasion of privacy. 2, Internet cookie cookie some Web sites the user's hard disk in a text file with some information stored in these files is called Cookie. Cookie contains information about the user and the user's preferences. For example, if a user in an airline's site inspection of the flight schedule, the site might create a travel plan that contains the user's Cookie. It may also record the user has visited the site on the Web page, which helps the user next visits the site when the situation according to the user to adjust the display's content. Now many websites visitors into the site of each cookie into the visitor will Computer , not only to know the users on the site to buy something, but also control the users on the site read what, a total of how long to stay, in order to understand site traffic and number of page views. As long as the site is willing, it can be kept such information. In this way, visitors enter the site next time, will be recognizable, so site managers can know the visitor's In addition, advertisers often use the cookie to count the click-through rate banner ads and clicks to analyze visitor's surfing habits, and thus adjust your strategy. Some advertising companies will be collected to further such information with the user browsing the site in many other activities linked. This is a clear violation of the privacy of others. As visitor information is a valuable asset, some of the difficult operating conditions of these sites collected information will be sold to buyers, as profit. The New York Times reported, BOO.com, Toysmart and CraftShop.com other sites, have the customer name, address,[link widoczny dla zalogowanych], e-mail or credit card numbers and other statistical analysis are priced to sell in exchange for more money. Recently, the U.S. government requires all government agencies should not be cookie on the site visitor's computer in order to avoid being accused of violating personal privacy. However, at present most of the commercial sites will be placed in the cookie in the visitor's computer to track visitor's surfing habits, pages viewed, length of stay, visitor sources. This behavior has caused much controversy. While many commercial websites are guaranteed, the site will ensure that the online calendar of business critical data will not be disclosed personal privacy, however, is not that simple. Survey shows that even the most popular in the U.S. top 100 e-commerce sites, 35 sites that allow third-party companies track visitor information, In addition, there are 18 site does not collect consumer information disclosure principles.