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SAN April 14 news, Qualcomm vice president of global marketing, Dan • Nowak, visited China recently, and accept SAN interview, talked about the future development of the wireless communications industry, and Qualcomm is how to treat Tablet PC this market and other issues.
the interview, Nowak said the CD Dan • Qualcomm this year will greatly cut into the tablet PC chip market, there are 20 companies with its Snapdragon Tablet PC processors, including Hewlett-Packard.
Video: Interview with Qualcomm vice president of global marketing, Dan - Novak Media Source: Sina Technology

Qualcomm was first announced in February this year, the latest dual-core processor, and that mainly for the Tablet PC market. Sina technology • Novak Dan accepted an exclusive interview that the Tablet PC in this area is indeed very interesting. Qualcomm has been convinced that this can be the user location positioning,
Dan • Novak revealed that at present there are 75 models on the market has been commercial use Snapdragon mobile chip, and another 150 range of smart phones or tablet computers, smart terminals are being designed, there are more than 20 partners in the design tablet.
However, Qualcomm is also facing a lot of competitors, this year, Intel announced the formation of plates and the Internet division of the equipment. However, the industry generally believes that Qualcomm chips in tablet PC's main rival will be the Texas Instruments and Nvidia of similar products. Texas Instruments announced in February this year, the latest mobile processor OMAP 5, which is a dual-core processor; and Nvidia's Tegra 2 processors in the Tablet PC market leader, since the end of December last year, this processor market share increased by nearly 50%. Intel's products are considered to be weakened version of PC processors, while higher energy consumption, it is expected the first half of this year Intel will introduce new mobile processors, will try to reverse the situation.
Dan • Novak said, Qualcomm has introduced a quad-core chips for this series, the next generation of Snapdragon chip can support more intelligent terminals, and more connected devices, which integrates a lot of rich colorful functions in graphics capability and outstanding performance chip processing, in addition to low power consumption. (JUVENILE)

The following is an interview with Record:

Moderator: Hello everyone friends, Qualcomm is the world's leading wireless chip company. Promoted by Qualcomm 3G and 4G standards is our source for the wireless communications industry. Today, we are honored to have an important guest, Qualcomm vice president of global marketing, Dan • Mr. Nowak. The world is in rapid development of 3G, 4G coming stage, we were honored to Dan • Mr. Novak to explore the current views on the industry Qualcomm, and Qualcomm's practices.
the current communications industry continues to be a period of rapid development, particularly in the wireless communications industry, we are now the world has grown to hundreds of 3G operators. After two years of business in China, has reached a very high level. We would now like to ask, Dan • Mr. Nowak believes that the future engine of growth for the wireless communications industry, what is? Qualcomm What about the future development of this industry?
Dan • Novak: Now, the global communications industry is experiencing a very exciting period, from the data,[link widoczny dla zalogowanych], the global wireless subscribers has reached 50 million, of which 1.2 billion 3G users. We can see that, in fact, the growth of 3G is very significant. Some analysts expect the three to four years, the global 3G users will reach 30 million. Now the world is not just wireless phone users have, they actually continue to use mobile phones to interact with friends through the Internet to experience some variety of applications.
this and the development of Qualcomm's vision of mobile communication is very consistent. In the past 25 years, has been working through the wireless Internet to the people worldwide use mobile phones to link up to them not only to experience the charm of the call, but also through mobile phone use of the Internet, to experience the many wonderful rich multimedia applications, including the now very hot social network.
Moderator: In February of this year's Mobile World Congress, Qualcomm's Snapdragon released the next generation mobile chipsets, including dual-core, quad-core chips. Would like to ask Qualcomm chips in the progress of moving? Now or in the global mobile phone chip-based dual-core, why would R & D quad-core Qualcomm mobile chip?
Dan • Novak: We see now that the global trend Snapdragon well. Snapdragon chipset will support the next generation of intelligent terminal more and more Internet terminals. It integrates a lot of rich features, the graphics chip processing capability and outstanding performance, in addition to low power consumption. Snapdragon in the global market has been very much the concern of mobile phone manufacturers and welcome. Currently there are 75 models on the market has been supported by cell phone commercial Snapdragon, 150 range of smart phones or tablet computers, smart terminals being designed.
we can see in the MWC in the news, Qualcomm's dual-core and quad-core chip family, in fact, future demand trend is expected consumers to respond. The chip integrates a very high 3D graphics, in terms of processing power from the chip, but also very powerful. Snapdragon it is the future trend of development and evolution of the road map. Mobile dual-core and quad-core processor chip is not only a chip in our future evolution of the development of a long-term road map for the design, while mobile phone manufacturers do have this need, through these dual-core and quad-core chip, manufacturers can offer its customers better consumer experience of mobile terminals and use of experience.
Snapdragon in the application of augmented reality aspects of the game and have a lot of applications. Snapdragon chip is very small, but very powerful indeed, and uses very little power. Qualcomm hopes so small a chip, so that consumers can fully experience they want a variety of applications and mobile experience.
Moderator: Snapdragon chips, probably more than we usually ordinary small number of CDMA mobile phone chip?
Dan • Novak: From the size of the terms of the same. But we have been committed to more connectivity and functional integration in the Snapdragon chip inside, for example, GPU, CPU, GPS and so on, so it came from the total volume is getting smaller and smaller. And we have been working more features as soon as possible concentrated in the smaller and smaller chips. And there are more rich in functionality while ensuring low power consumption, this is what we always committed to develop highly integrated chip development strategy.
Moderator: Tablet PC should be said of this year, we see a lot of manufacturers have introduced a tablet PC. So we would like to ask how to treat tablet Qualcomm this market, in the Tablet PC chips, but also what kind of action?
Dan • Novak: This is a good question, Tablet PC in this area is indeed very interesting. Qualcomm has been convinced that this can be the user location positioning, Members of the Tablet PC is great interest, and in our 150 models are being designed in Snapdragon terminal, there are more than 20 partners in the design tablet. Tablet PC to the original user's favorite smart phone And it is a touch screen, has a larger screen, has a very good user experience - better tablet PC can browse the Web, social media, e-mail, playing games and so on. In this regard, Qualcomm is also very pleased and manufacturers continue to introduce to the market with the Tablet PC product.
Moderator: April of this year happens to be the second anniversary of China's 3G business, how do you view the current development of 3G in China? Qualcomm is also a great in which beneficiaries? On the other hand, would like to ask, Qualcomm co-operation with Chinese operators, some of the recent progress of any kind? Qualcomm now because I think the three major operators at the same time with China to cooperate.
Dan • Novak: The Chinese market is very exciting. With the deployment of 3G in China, we can see three very competitive carriers, are on the market offers a variety of end-user experience. This is the consumer, this is a very good thing, they are mobile terminals, services and so have many choices. As one of our vendors and look forward to the development of 3G in China has been for many years. So, when the deployment of 3G in China, and development, we are very excited. For now, 3G development in China is very impressive. Three operating business in their own way, will be extended to 3G that people were to go. Qualcomm saw in this a very good market trends and a lot of opportunities. Qualcomm with the three operators all have very good relations, we have been very active in developing new technologies to help them, help them complete the deployment of networks and services.
Moderator: This year, China's operators, while vigorously to promote smart phones, 3G mobile phones focused on smart phones, rather than feature phones. Therefore, in order to meet market demand, China's operators and thousands of smart phones to vigorously launch, which requires Qualcomm to provide the chips. So would like to ask Qualcomm, and in support of thousands of 3G smart phones, will have what kind of action? In addition, Qualcomm how to look at the prospects of low-end smart phones? For a company like Qualcomm, the introduction of the chip price is very low, in fact, I think the margin is not very high, and Qualcomm is not willing to do this?
Dan • Novak: smart phone market segmentation, in which many of the world market, we have seen. Smart phones are no longer expensive handsets, and now you can see the smart phone market has been down to the high, medium and low-end variety of price points. We can also see that consumers according to their interests and choices, to choose the different functions of different smart phone terminals on the market now have more choice of product categories. From the perspective of Qualcomm, which is a very good thing. All along, QUALCOMM is committed to all levels and in different types of terminals to provide support. Smart phone is undoubtedly the world's fastest growing product category, with our vision for the future is concerned.
Qualcomm always believed that mobile phones not only allow you to call and send text messages, it should provide high-end graphics processing power and very rich multimedia content, while supporting social networking and other functions. QUALCOMM is pleased to see that the smart phone market is broken down, and we are very pleased to support our partners to market a greater variety, more levels of smart phones.
Moderator: I finally have to ask two questions, one is the 3G era has been a great success in the Qualcomm in 4G era, what kind of action Qualcomm, can give us about it? For example, the FDD-LTE in 4G chip area, there is particular interest in China TD-LTE, the two aspects of the preparations Qualcomm chips how? China TD-LTE test in progress.
Dan • Novak: I am very glad you asked this question. Over the past few years, LTE R & D investment has been the largest area of ​​Qualcomm, one of which is more and more users to the growing demand for data services is consistent. In the world, due to the increase of spectrum resources, 4G will be the future development of a trend. Because it can satisfy the growing consumer demand for data services. As we said before, people want to use larger volumes of data services through mobile devices to do more.
you just about right, indeed the field of Qualcomm in the 3G industry chain of many manufacturers have maintained very good relations. LTE is the next generation about to be widely accepted wireless technology, and we are in a good position to continue to support operator deployment of LTE networks. 17 of the world have been deploying LTE networks, and more than 100 operators committed to deploy LTE networks. Qualcomm LTE very seriously, we believe that we stand for multi-mode 3G LTE network technology is a good supplement. For example, in densely populated areas, like Beijing, a large number of consumers want to enjoy a good data service. Now deployed by carriers, consumers can enjoy the data services through 3G networks, and with the future deployment of LTE, but also to ensure that consumers enjoy a very good mobile terminal data services.
Moderator: Last question, from the year before, China has the very important things as a development area. How do you view things in this industry? Qualcomm chips in terms of end of things, is not also in research and development, and introduction of related products?
Dan • Novak: Qualcomm has a wireless connection that can make all things Internet, this is a very good thing. Trend is not connected to the performance in mobile phones, and we can see that mobile phones, consumer electronics and mobile computing devices to interconnect. Their connections, especially the connection wirelessly, will give users a better experience. Through the Internet of things, or also known as M2M development, you can see we believe this trend is becoming a reality. Smart grid, mobile medical and other fields, through the wireless Internet, and their function becomes more powerful, higher and higher efficiency. We have been with many partners, trying to find the best possible interconnection of the terminal.
we can see, the use of M2M technology for tracking of mobile terminals, such as tracking is driven on the road transport; to global energy use more efficient; help those unable to provide good medical services areas, so there can be more convenient for people to get a higher quality of medical services.
QUALCOMM Internet of Things technology is an area of ​​great importance, it has become increasingly important in the world. We said before, Qualcomm not only provide the market with high-end chips, and we also vigorously develop low-end mass-market chips. For example, lower-end chips like these can be applied to the thermometer inside the home, you can also set this in your body sensors to monitor your health condition, the measured information transfer to the hospital or health medical personnel.
we are currently developing such things as a good time, we very much hope that together with all the vendors to seize this opportunity,[link widoczny dla zalogowanych], through a wireless connection technology to further improve their future life.
Moderator: From 3G to 4G, from mobile phone chip to the tablet computer chips, networking chips to the matter, I feel a bit like Qualcomm weave a spider web, all the important mobile communication products all include this area into the chip. I admire Qualcomm today because of time, our interview to end, I sincerely wish Qualcomm developed better and better. Thank the active participation of the majority of users, this interview is over, thank you, bye.
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